There’s no denying it: cheap logos are great for business. If you’re in the business of generating cheap logos, that is. Not so much if you’re in any other business, regardless of how cheap… , sorry, affordable your product or service.

Yup, it is funny how even the lamest start-up shies away from describing anything related to their business as cheap, yet they’re unbecomingly enthusiastic about adopting a cheap, generic logo design to represent their business. It’s the personal equivalent of wearing some hand-me-down outfit to a black-tie affair. Embarrassed yet? Imagine how your business feels about wearing an ill-fitting design created with no one in mind. Nobody at all. Because that’s how a 99 cent logo is created.

Picture an overworked designer sitting chained to his desk; a counter before him. He still has 20 more designs to turn in before he can call it a night. He sneaks furtive glances at the Google search results on an incognito window and hurriedly scribbles a rough approximation of some designs on his sketch pad.

Then he goes to work creating what he hopes will turn out to be a decently original design. And when we say original, we mean like nothing else ever seen before. Which, as you will agree, is not always such a good thing. He looks at the finished product; runs a cursory scan to make sure he can get away with it, uploads his latest work of art and says a silent prayer that some good soul with low expectations and standards to match will come along and snap it up.

Don’t you be that person. Take a good look at your business. Revisit the glorious plans you have for it. Visualize people scouring supermarkets searching for your produce or looking at your visiting card and nodding their heads in appreciation. Because that’s what a good visual identity can do for you.
Got it? Now go out and get it done.